When I first started working with brands, I made a few mistakes. I wanted to share them with you so you can learn from me and create healthy, successful brand partnerships that work for you and the brands you collaborate with! Don’t make these mistakes to avoid when partnering with brands as an influencer. Here’s a few red flags to avoid when signing on to brand partnerships in 2024:
Mistake Number 1: Lack of Personalization
Brands that send you generic or automated messages without addressing you by name or handle can be a red flag. It suggests that they haven’t taken the time to understand your content and audience. A genuine brand would try to personalize their message to build a relationship with you. A personalized message is an indication that the brand has researched your profile, understood your values and aesthetic, and thinks that you’re a good fit for their brand.
Mistake Number 2: Suspicious Collaboration Requests
It’s not uncommon for brands to approach influencers with a collaboration proposal in the comments section of their social media post. However, if a brand comments on your post and asks you to DM another account for collaboration, it’s a sign that they are not be legitimate. Genuine brands will send a direct message to your social media account or your email with a clear proposal and offer.
Mistake Number 3: Paying for Collaboration
A brand that asks you to pay for anything to partner with them should be approached with caution. Brands that value your content and believe in your influence will offer fair compensation for your time and effort. Genuine brands will offer monetary compensation, products, or a combination of both that align with your values and audience. If a brand is asking you to pay for something, such as shipping, it’s likely they’re taking advantage of you and looking for free promotion rather than a mutually beneficial partnership.
Mistake Number 4: Communication Over DM
While it’s common for brands to initiate communication over social media, it’s best to move the conversation over to email for a more professional and organized communication. Email communication allows you to keep track of the conversation and any deliverables agreed upon. It also provides a professional space to negotiate on the terms of the partnership, scope of work, compensation, and timeline.
In conclusion, building successful brand partnerships requires mutual trust and respect between the influencer and the brand. Evaluating each opportunity carefully and establishing clear expectations is crucial for creating a lasting partnership. A good partnership can provide you with an opportunity to grow your audience, showcase your skills, and create valuable content. Now you know which mistakes to avoid when partnering with brands as an influencer!
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