Media kits can be a great tool for sharing more about your personal brand and your work with a brand. They can help you introduce yourself, your personal brand, demographics, audience, packages you offer, key insights, and past brands you’ve collaborated with. Your media kit should be an extension of your personal brand and what you’re already doing on social media or your blog.
Are you putting together your own media kit? Here are some components you will want to consider including:
Content Samples & Branding
At the top of my media kit, I like to include a few content samples that I feel represent my brand well. I make sure everything is in line with the Hello Emily Erin brand, from the selection of images down to the colors used in my template.
About Section
Introduce yourself as well as your personal brand in this section. I recommend sharing a few personal tidbits about you and your background, then diving into the nitty-gritty of your work as a content creator.
Social Media Accounts
List a comprehensive review of the forms of social media you are using and some stats about each one. Include your username so brands will know exactly where to find you.
Audience Demographics
I like to provide more information about my audience in this section. I dive into the breakdown of their ages, locations, and gender. Most of this information can be easily accessed through Instagram’s insights section if you have a business or creator account.
Package or Collaboration Opportunities
In this section, I like to list out the packages I have available to brands at this time. I personally do not like to provide standardized rates to brands, so I just list the types of deliverables I can provide from a more abstract standpoint. For example, “sponsored posts” “hosted giveaways” or “video creation.” Brands typically know what they want when they reach out to you, but it’s always nice to have this list in case you are asked.
Past Brand Collaborations
This section is my absolute favorite! I love pulling together all of the logos from past brands I’ve partnered with and showcasing them here. This section establishes my credibility as an influencer given that I’ve worked with many national and international brands.
Where to Find More Info
I personally like to maintain a mini portfolio of past brand collaborations on my blog. When a brand reviews my media kit, they’ll see the brands listed at the bottom of the page, but they may be curious to see the actual content I shared. This is where that “past collaborations” page on my blog comes in handy. Here, brands can view my past work and ongoing, long-term campaigns.
Tips for Media Kits:
Here are a few things to keep in mind when it comes to media kits:
- Don’t send the media kit when you are initially pitching a brand. Brands often block new incoming emails from outside their organization or contacts list when they have attachments. Instead, use the media kit once you’re already in contact with the brand to establish yourself as a seasoned content creator and to share more about your brand.
- Keep it concise. My media kit is two pages and I kept the formatting simple and easy-to-read for those looking at a quick glance. I would recommend keeping your media kit between 1-2 pages.
- Your media kit will NOT do all the work for you! I rarely share mine anymore, as I expect my Instagram and other channels to be a strong representation of my brand. The media kit is a nice supplement!
- Your media kit isn’t the end-all-be-all! Just an extension of your brand. Think of it like a resume, just for content creation! I like to provide additional content samples, such as my portfolio on my blog. Sometimes, I’ll even gather recent campaign analytics into a Google Drive folder to be shared with brands.
Want to see a copy of my media kit as an example? Click here to DOWNLOAD my media kit for FREE!
Are you a new blogger or content creator looking for more resources? Check out these recent posts:
- How to Choose the Best Platform for Blogging
- How to Provide Quality Content to a Brand
- My 2021 Content Calendar
- 9 Blogging Essentials You Need
- How to Maintain Relationships with Brands
- Pitching to PR Contacts (+ How To Find Them)
- Boost Your Instagram Story Engagement
- How to Get Noticed By Brands for Collaborations
- Pitching to Brands as an InfluencerΒ (+ real email templates that I actually sent!)
- The Tea on Instagram Giveaways
- Influencer Marketing Platforms to Help You Make Money
